Agents are becoming real customers, with their own decision-making processes: they discover products, read the docs, authenticate, and call APIs with no human in the loop. Most businesses lose that revenue without knowing.
Ora tracks real human intents and how agents act on them. Our runs show agents experience a site as a path, not a checklist of files. A path has gates, and one dead end ends the task. When an agent gives up, it does not file a bug. It just goes elsewhere.
Telnyx decided to track, analyze, and act on that path instead of guessing at it. Today telnyx.com sits at #1 on the Ora leaderboard, 98 out of 100, grade A+, passing 120+ agentic tests, and more than 30% of its agent signups now convert to paid. This is how they got there.
At Telnyx, we believe that agents will be first class economic actors. Ora gives us the tools to serve this new wave of emerging consumers.
Telnyx: infrastructure built for real-time AI agents
Telnyx is an infrastructure platform for real-time AI agents. Voice, messaging, and AI inference run on a single programmable stack, licensed as a carrier in 45+ countries and used by 14,000+ companies. Owning both the communications network and the AI execution layer means a voice agent does not bounce across third-party carriers and rented GPUs before reaching a person.
The flagship product, Voice AI Agents, bundles speech-to-text, LLM inference, text-to-speech, and PSTN connectivity so teams ship a working voice agent without stitching five vendors together.
The next customer is often an agent, discovering products, provisioning infrastructure, and building on behalf of a person. Through the team-telnyx/ai repo, agents get the Telnyx CLI to authenticate, provision numbers, and set up messaging and voice. With agent-native onboarding, an agent can create an account and get API credentials without a human in the loop.
Put together, an agent can discover Telnyx, sign up, get credentials, and build, end to end, on its own. Every step is a gate. Telnyx wanted to know, every day, whether those gates held.
Where Ora comes in
The Ora agent-readiness platform goes deeper than a score. It tracks real human intents and how agents act on them, so companies like Telnyx can optimize where it matters most. Ora puts agents on live sites and traces what helps or breaks them. Every check reflects observed behavior, and proven practices stay separate from emerging conventions still earning their place. (See our field report, What agents actually reach.)
Ora works in three parts, and Telnyx uses them all.
- Ora Ranker - know where you stand. Ranker scores any domain against the standard for agent readiness: the protocols, artifacts, and conventions that make a product usable by agents, each drawn from an industry standard or our research lab and weighted by how much it actually moves agents in live runs. Around 140 checks across four layers - discovery, agent accessibility, usability, and payments - run in seconds. This is the check Telnyx automated against their own domains.
- Ora Journeys - see where agents fail. Journeys runs evals on your live product, spawning real agents with real intents and analyzing what went wrong: where the agent stalled, gave up, or guessed. A static scan can only see that a file exists; a journey sees whether an agent actually reaches it. An
openapi.jsonthat was published but unlinked got used 17% of the time, while the same file linked from the docs jumped to 72% (from our field report, What agents actually reach). Presence is not reach, and only a journey tells the two apart. - Ora Studio - know what to fix next. Studio ties it all together. It takes journeys, intents, and more, and compiles them into insights that point to where your next focus should be, so agent readiness is a state you maintain, not a one-time goal.
Together they answer the three questions that matter: where do you stand, where do agents fail, and what should you fix next.
Telnyx's daily readiness loop
Telnyx treats agent readiness as a daily engineering signal, not a quarterly audit. The loop runs in four steps.
1. A scan every morning, automatically. Cron jobs call the Ora API and scan Telnyx’s domains every day, every check, every layer. A regression from yesterday’s deploy surfaces the next morning. The standard Telnyx is measured against stays current as agent behavior shifts.
2. A fix on every failed check. When a check fails, Ora returns exactly what to add or change to pass it. Telnyx engineers go from failing check to shipped fix without reverse-engineering what the check wanted.
Kicking off a scan is one call:
curl -X POST https://ora.ai/api/scan \
-H "content-type: application/json" \
-d '{"url": "telnyx.com"}'The response carries the score, grade, and every check. Each failed check comes back with the exact fix to ship.
3. Journeys on their own product. Alongside the daily scan, journeys run against telnyx.com. When an agent stalls, the exact step that broke surfaces, the auth handshake that dead-ends or the doc an agent never reaches, and that is what gets fixed.
4. First in line on new protocols. auth.md, WebMCP, and NLWeb are still emerging conventions, not yet table stakes. Telnyx shipped all three early, in close work with the Ora team, and all three pass on today’s scan. When an agent arrives expecting one of them, it is already there.
The loop shows in the numbers. As fixes landed, Telnyx’s score climbed from 80 to 98 in a few weeks. Staying on top of a rising leaderboard means improving faster than everyone else.
The payoff: more agents see the door, and all of them can get in
The same work moved two numbers.
More agent traffic. Agent activity on telnyx.com has grown steadily, up more than 170% year over year. That is the clearest sign the work is being used.
Signups that convert. The agents arriving do not only look around. In the last month, more than 30% of signups from agents converted to paid customers. For Telnyx, agent readiness is a source of paying customers.
+170% more agent sessions year over year
+30% more agents convert to paid customers
Wrap up
Agents aren’t coming, they’re already at the door. Telnyx sees it in the numbers: agent traffic up 170%+ year over year, 30%+ of agent signups converting to paid, and Ora is how businesses get ready for them.