open methodology
How ora scores
ora walks the five stages a real agent takes to reach you - find you, understand you, connect and act, pay you, and hand off to a person. Your score is what actually happened: only checks we have verified agents rely on count.
The research lab
the methodWhere the checklist comes from.
We don't guess these checks. We measure them.
In our research lab we spawn real agents across thousands of intents and sites, then watch where they succeed and where they stall. Every check below is reverse-engineered from what actually moved an agent's success.
Measured behavior, not opinion.
progress
0 / 100 pts
Discovery
22 ptsCan an agent find and recommend you?
When an agent needs a product or service to finish a task, it searches and picks from the options it can find and trust.
If agents can't find you when they search for what you do - or have never heard of you - they pick someone else.
Identity
22 ptsCan it reach you and understand you correctly?
After landing, the agent builds a mental model: what your product is, who it is for, and when to use it.
Weak structure creates hallucinated positioning, wrong recommendations, and low citation confidence.
Access
34 ptsCan it connect, authenticate, and operate your product?
Intent becomes execution when the agent can authenticate, request scopes, and actually operate your product - over an API, an MCP server, or the GUI itself.
Broken auth, missing endpoints, or brittle tool definitions create dead ends at the exact moment user value should happen.
Payments
12 ptsCan it transact and pay you?
When a task involves buying something, the agent has to pay you - ideally over an agent-native rail, with no human stepping in.
With no machine-payable path, the agent stalls at checkout or routes the purchase to a competitor that supports agent payments.
Experience
10 ptsHandoff quality when a human or UI is involved?
The final step is handoff. When a payment, confirmation, or visual decision needs a person, the agent must pass control into an experience they can trust and act on instantly.
If handoff UX is weak, agents fail at critical moments - wrong selections, slow approvals, diluted brand confidence, and lower trust in the full flow.
Grade & Badge
0-100What does the final number mean?
The five layers collapse into a single score and letter grade. It tells you exactly where an agent's journey breaks and how far it gets before giving up.
A low grade means agents route elsewhere.
ora scores each layer based on how many checks passed, then combines them into a single number from 0 to 100.
A+
95-100
Leading
A
86-94
Agent-Ready
B
70-85
Competitive
C
48-69
Needs Work
D
28-47
At Risk
F
0-27
Unusable
what happens next
Agents use the score
After the scan, agents query ora in real time to decide who to work with. They compare candidates, check feedback from other agents, and route to the product that scored highest.