In a society where consumer opinion changes with the click of a button, brands that dismiss social signals do so at their own risk and often are out of tune from its users or clients.
Founders and execs have long bragged about their "instincts." The bandwith to make the right call is based on experience, instinct, and a shot of good luck. And sure, sometimes...
We spent months trying to build AI for qualitative research. It didn't work. Here's why...
Most high-growth startups are drowning in data, and starving for the right insights. Here's why, and what Ora does about it.
Most companies think about crisis management too late. By the time you realize you're in a crisis, you've already lost control of the narrative. Here's how to do better.
Most founders think they know what their customers are saying. But is that actually true?
Are most founders making decisions in the dark? They think they understand their market but many might be working with fragments of information and outdated assumptions. This isn't just inefficient — it's potentially detrimental.
